Every expert has a story.

 

Behind every successful freelancer, there’s a journey full of learning, challenges, growth, and determination. In this blog post, I want to take you behind the scenes  not just into the services I offer, but the story of how I became a freelance digital marketing expert in Malappuram, and what this path has taught me about business, people, and purpose.

 

Whether you’re an aspiring digital marketer, a small business owner, or someone looking to understand what it’s like working with a freelancer, this story is for you.

 

🌱 My Early Days: A Small Town Dreamer with Big Goals

 

I was born and raised in Malappuram, Kerala a place known for its warmth, rich culture, and strong sense of community. Like many young women in our area, I grew up in a traditional setting where career options often leaned towards teaching, banking, or government jobs.

 

But deep down, I always knew I wanted something different something creative, something meaningful, something that allowed me to help others grow.

 

After completing my Bachelor of Arts in English from the University of Calicut, I found myself curious about the online world. Social media fascinated me. Blogging excited me. I loved writing, designing, and exploring how people made money online.

 

And that’s when I discovered the world of digital marketing.

 

🎯 Discovering My Passion for Digital Marketing

 

At first, I thought digital marketing was only for big tech companies or full time professionals in cities like Bangalore or Kochi. But soon I realized that even small businesses in places like Malappuram need help getting online visibility.

 

I started learning on my own watching YouTube videos, reading blogs, and practicing on free tools. To strengthen my foundation, I enrolled in a professional course at Zigzag Academy, which taught me everything from SEO and SMM to Google Ads, email marketing, and website building.

 

More than just technical knowledge, the course gave me confidence the belief that I could turn this into a career.

 

That’s when I decided to become a freelance digital marketing expert in Malappuram someone who helps local businesses grow online with honest, effective, and personalized strategies.

💼 My First Clients and Projects

 

In the beginning, it wasn’t easy.

 

I didn’t have a team. I didn’t have fancy tools. I didn’t even have a professional website.

 

But what I did have was passion, knowledge, and the willingness to learn and deliver value.

 

My first clients were people I already knew friends, relatives, small business owners in my neighborhood. I offered to help with their Instagram pages, write captions, set up their Google Business profiles, and later, build simple WordPress websites.

 

One of my first full digital marketing projects was for a tuition centre in Malappuram. They had a great offline reputation but no online visibility. I helped them:

•Rank locally with proper SEO

•Create a professional landing page

•Set up social media campaigns

•Write and send weekly email updates to parents

 

Within 2 months, their admissions had increased, and they started getting inquiries every week all through organic channels.

 

That’s when I knew: I was on the right path.

 

🔍 Becoming an SEO Specialist

 

Of all the digital marketing services I learned, SEO fascinated me the most.

 

There’s something powerful about helping a website show up on Google. It’s like putting a small business on the digital map making sure the right people can find you at the right time.

 

So I spent extra time becoming an SEO specialist. I learned how to:

•Do detailed keyword research

•Write SEO optimized blog content

•Improve technical aspects of websites

•Build backlinks and domain authority

•Use tools like Google Search Console and Ahrefs

 

Today, SEO is a core part of what I offer. Whether it’s a blog, business website, or eCommerce store I make sure your content reaches the top of search results, the ethical way.

 

And that’s what sets me apart as a freelance digital marketing expert in Malappuram I care about long term, sustainable results, not just quick tricks.

 

🧩 The Services I Offer Today

 

As I grew in experience and confidence, my services expanded too. Today, I offer a complete range of digital marketing services under one roof:

 

✅ SEO (Search Engine Optimization)

 

Help businesses rank on Google for high-intent keywords through technical, on page, and off page SEO strategies.

 

✅ Social Media Marketing (SMM)

 

Manage Instagram, Facebook, and LinkedIn pages with strategy, design, reels, ads, and community management.

 

✅ Content Marketing

 

Write blog posts, website copy, captions, product descriptions, and newsletters that attract and convert.

 

✅ Email Marketing

 

Plan and design automated email flows for product launches, follow ups, sales, and engagement.

 

✅ Personal Branding

 

Help individuals build a strong online identity across platforms like LinkedIn, Instagram, and YouTube.

 

✅ Website Design

 

Build responsive, SEO friendly WordPress websites that look professional and convert visitors into customers.

 

📍 Why I Focus on Helping Local Businesses in Malappuram

 

You might ask with digital skills, why not go to a big city or work for a multinational company?

 

Because I believe local businesses are the heart of our economy and they deserve the same quality of digital support as large corporations.

 

Many shop owners, tutors, home bakers, tailors, or freelancers in Malappuram feel lost when it comes to online marketing. They either waste money on agencies that don’t understand them or give up completely.

 

That’s where I step in not just as a service provider, but as a digital partner who speaks their language, understands their struggles, and helps them shine online.

 

When I say I’m a freelance digital marketing expert in Malappuram, it’s not just a title. It’s a responsibility to uplift local businesses with modern tools and genuine care.

 

💡 Common Problems I Solve for Clients

 

Here are some of the most common digital problems my clients face and how I solve them:

 

Problem My Solution

“No one finds us on Google.” SEO strategy with keyword optimization, content creation, and local listings

“Our Instagram has no engagement.” Reels, branded posts, captions, and hashtag strategy

“I don’t know how to run ads.” Full Meta Ads and Google Ads setup + performance tracking

“My website is outdated.” Redesign with mobile-friendly, SEO-focused layouts

“I don’t have time to manage everything.” Monthly marketing packages with content calendar and automation

 

📊 Results I’ve Achieved

 

 

 

🔮 What’s Next for Me?

 

As I continue this journey, my focus is on:

•Creating more educational content (blogs, videos, and courses)

•Helping more women start their own freelancing careers

•Building a digital marketing community in Malappuram

•Offering affordable digital services to underrepresented businesses

 

The future is bright — not just for me, but for every small business owner who’s ready to grow online.

 

⸻

 

💬 Final Words: Let’s Grow Together

 

If you’ve made it this far, thank you. 🙏🏼

You now know my story — how a small-town girl with a passion for digital growth became a freelance digital marketing expert in Malappuram.

 

This journey is still ongoing, and I’d love for you to be part of it whether as a client, collaborator, or supporter.

 

If you need honest advice, practical help, or just a friendly voice to guide your business online — I’m here.